What is the relationship between packaging design and brand design? First there is the brand, and then there is the next brand planning and packaging design. Therefore, brand design is the main task, supplemented by brand planning and packaging design.

Many companies have products. It is not until they face the market that they think of themselves as "three no products". There is no brand, no channel and no professional marketing planning team. Many entrepreneurs are mainly engaged in technology and production, pay attention to product development and production, are eager to see results, and think that marketing has no technical content. But for a market-oriented enterprise, brand, channel and marketing planning team are necessary resources and capabilities to open the market.

When creating brands, enterprises constantly create fashion and cultivate culture.  With the development and growth of enterprises, they are constantly changing from low added value to high added value upgrading, to high-level transformation of product development advantages, product quality advantages and cultural innovation advantages. When the brand culture is recognized and accepted by the market, the brand will produce its market value. Just like coca cola in the past 50 years, it has focused on the Coca Cola category until the 1950s when it launched Fanta. In many consumer questionnaire responses, no respondents gave negative comments on Coca Cola. Now the name of Coca Cola is the guarantee of its products.

Brand is people's evaluation and cognition of the enterprise and its products, after-sales service and cultural value. It is a kind of trust and good design brand (hypothesis a). When consumers hear about relevant brands and products, they can easily leave memories for consumers.